Editions Points: The Putpockets Campaign

Setting: The Salon du Livre cle Paris, a massive book fair that welcomes over 200.000 people in 5 days every year. Objectives: Let people know about Editions Points, a publisher specialized in pocket books, and attract as many visitors as possible to their stand. Solution: A team of former pickpockets slip Editions Points books into [...]

Source: http://www.ibelieveinadv.com/2010/12/editions-points-the-putpockets-campaign/

marketing advice sales tips advertising ideas advertising on the internet