NEW YORK (AdAge.com) -- Pfizer is keeping its estimated $1.2 billion media planning and buying business at Aegis' Carat after a review that launched in September. The move comes after the pharma company earlier this year consolidated all media buying for its Wyeth DTC brands under Carat.
Source: http://feedproxy.google.com/~r/adage/homepage/~3/L2XH6-Cvy3E/article.php
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