NEW YORK (AdAge.com) -- A clear majority of Americans, 67%, say advertisers shouldn't be allowed to use people's web history to deliver appropriate advertising on the web, according to a new Gallup poll. Reminding them that behavioral tracking helps pay for the free websites they visit only dampens their opposition a bit.
Source: http://feedproxy.google.com/~r/adage/homepage/~3/h78Gr4ap-X4/article.php
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