Tuesday, February 1, 2011

Pepsi Bets on Local Grants, Not the Super Bowl

The soda brand withdrew from the Super Bowl for the first time in 23 years, giving the money away instead as it explored the potential of social media and cause-related marketing.

Source: http://feeds.nytimes.com/click.phdo?i=47d793cb109a5afa8d1f16a494f7a318

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