Thursday, February 24, 2011

Private Equity-Owned Brands to Start Popping Up on 'Apprentice'


As "The Apprentice" mature, its producers have been testing a new ad-sales technique that its real-estate mogul star, Donald Trump, might endorse: tapping into brands owned by private-equity firms.

Source: http://adage.com/mediaworks/article.php?article_id=148987

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