Saturday, February 26, 2011

Advertising: Campaigns Begin as the First Stiletto Hits the Red Carpet

Advertisers? goal for the Oscars is to fuel conversations and build buzz among consumers before, during and after each utterance of ?And the winner is.?

Source: http://feeds.nytimes.com/click.phdo?i=bea9197c685bff4ec5a93e306a77e80e

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