Thursday, December 30, 2010

Filter Out Content Farms from Search Results


If you search a lot and are annoyed by the first-page prominence of useless but well-SEOed content farm garbage, Google Search Filter for Chrome will let you blacklist domains from appearing in search results.

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/Si8gsU61AD8/filter-out-content-farms-from-search.html

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How to Avoid Year-End Time-Wasting

The last few weeks of the year aren't very productive. Here are five suggestions for making the most of the quiet time.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/gfnjLg2oUqE/217747

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Are those Wonga ads in the wrong(a)?

Following her criticism of the choice of short term loan company Wonga.com as TfL's sponsor for this year free New Year's Eve travel deal, Walthamstow MP Stella Creasy is wondering if the ads for Wonga now appearing in Underground stations might be in breach of advertising rules. If so, it won't be the first time Wonga has erred in this way. Complaints by 60 viewers about a Wonga TV ad shown earlier this year were upheld by the Advertising Standards Authority, which said the ad trivialised the nature of the service being offered and didn't display information about a typical Average Percentage Rate prominently enough. Wonga admitted the second of these charges.

Might they be in the wrong again? I haven't yet seen any of the Wonga Tube ads in real life but I'm assured - by Creasy, commenter jonnyboy122 and others - that they contain no mention at all of APR, not even in the small print at the bottom. Creasy has spoken to the ASA, which has told her it might be a matter for the Office of Fair Trading. With everyone winding down for Christmas Creasy isn't sure she'll get the clarification she requires in time for any action to be taken, but she's working on it. Should a complaint be upheld you can bet TfL and, by implication, the Mayor will catch flack for failing to be more careful about accepting the ads. Though he defended the Wonga deal, Boris advised Londoners to "to always be careful if borrowing money and to be particularly cautious of punitive interest rates." Does the exercise of such caution become more or less likely if a loan company's advertising material doesn't tell people what its interest rates are?

TfL is getting back to me on this and I will update a.s.a.p. Until then I can provide a partial answer to a question from zinoviev, commenting here about the amount of sponsorship money needed to support New Year's Eve travel. TfL says it cannot give a precise figure, but that it is "several hundred thousand pounds." They also told me that sponsors are selected "on the value of support proposed" - which means how much money they offer - and that "due to the economic recession fewer organisations have expressed interest in sponsoring free travel at New Year's Eve in recent years." Was it a case of Wonga or nothing?

Update, 18:20 TfL has issued a statement:

Wonga.com's advertisements posted on the London Underground do not contravene Transport for London's (TfL) Advertising Policy or advertising regulations

Wonga too has been in touch too to say it believes the ads are fully compliant with all relevant regulations because they don't contain the elements that would require a typical APR to be shown.


guardian.co.uk © Guardian News & Media Limited 2010 | Use of this content is subject to our Terms & Conditions | More Feeds

Source: http://www.guardian.co.uk/politics/davehillblog/2010/dec/23/do-wonga-london-tube-ads-break-rules

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Sony Micro Vault Tiny 8 GB: Store the impossible

Advertising Agency: FP7, Muscat, Oman Creative Director: Noufal Ali Copywriters Arun R Kumarasamy Art Director: Noufal Ali, Satish Kumar Photographer: Noufal Ali Illustrator: Venu Gopal Post Production: Renjith Pillai

Source: http://www.ibelieveinadv.com/2010/12/sony-micro-vault-tiny-8-gb-store-the-impossible/

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Wednesday, December 29, 2010

Publicis Modem: Facebook hack

Publicis Modem: Facebook hack

Happy New Year

To do this small surprise decoration to your own or your friends' Facebook profile page just click on the pictures and tag them (in numerical order) with your friends name: http://www.facebook.com/album.php?aid=34726&id=159698317400839

The original pics you need to tag (to put the lights on a friend's profile) are in the Publicis Modem Facebook page. So anybody who clicks one of these pictures will be automatically directed to Publicis Modem Page.

Advertising Agency: Publicis Modem Turkey, Istanbul, Turkey
Creative Director: Kaan Ayce
Art Director: Berk Sarper Senol
Copywriter: Kaan Ayce
Production: Publicis Modem
Published: December 2010

Learn how to do great ads like this on Creative Pro.

Source: http://adsoftheworld.com/media/online/publicis_modem_facebook_hack

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Teach tech to your parents

Brought by Google, Teach Parents Tech is a nice way to deliver tech support or advice to your parents. (thx Luis!)...

Source: http://feedproxy.google.com/~r/Adverblog/~3/2qlVlBv-3Og/004335.htm

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TechStars Boston Applications Are Heating Up

The TechStars Boston application deadline is 1/31/11. �However, the early application deadline is actually 1/13/11 – anyone that applies by this date is eligible to come to TechStars for a Day in Boston on 1/19/2011.

Katie Rae, the new TechStars Managing Director is doing an awesome job. �I just got a note that we’ve already gotten more applications this year than we had last year. �Even more excitingly, they are covering a wide range of companies – some deep tech, social media, health care informatics, robotics, and ecommerce.

Boston has always had a wide range of early stage companies with unique characteristics, most notably robotics and network and system layer software, so it’s great to entrepreneurs from these segments show up. �We’ve also got some fun surprises on new mentors for 2011 in Boston that match up with these segments that we’ll be announcing soon.

So – don’t wait – apply to TechStars Boston now! �TechStars Year 3 in Boston is shaping up to be the best yet.

Join the conversation about this story »


Source: http://feedproxy.google.com/~r/businessinsider/~3/1k1zRC3uU0E/techstars-boston-applications-are-heating-up-2010-12

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Spanair and the unexpected luggage

Nice action from Shackleton for Spanair (an spanish airline) and their passengers flying on Christmas Eve (video has no subtitles but i think it's self-explanatory enough):...

Source: http://feedproxy.google.com/~r/Adverblog/~3/VuqbwhcNkDw/004351.htm

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Forget Apple. The Top Non-Tech Companies on Twitter in 2010


Yesterday we took a look at the -- a list produced in collaboration with our editorial partner What the Trend, the trend-tracking company that monitors the rank and duration of every single topic that pops up on Twitter's global Trending Topics chart throughout the year. That list was, no surprise, dominated by tech companies, with Apple taking the No. 1 spot. But a couple non-tech companies -- Uniqlo and the BBC -- did make the list.


Source: http://feedproxy.google.com/~r/adage/homepage/~3/2PFH_NyNVOk/article

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Winning Government Contracts: Five Things You Need to Know

Uncle Sam spends billions of dollars every year. How to position your company to win government contracts.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/XIbtRlrgBkc/217779

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Smart: Infinite

Advertising Agency: Contrapunto BBDO, Madrid, Spain Chief Creative Officer: Antonio Montero Executive Creative Directors: Carlos Jorge, F�lix Del Valle Art Directors: Ra�l L�pez, Aurora Hidalgo Copywriters: Ra�l L�pez, Aurora Hidalgo

Source: http://www.ibelieveinadv.com/2010/12/smart-infinite/

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Gov. Ed Rendell Gets Special "Non-Wuss" Seat At The Eagles Game

Ed Rendell Wussies

The crew at Lincoln Financial Field had a little fun with Governor Ed Rendell tonight, who showed off his manhood by braving the cold to cheer for his Eagles at the Tuesday Night Football game.

Workers filled his extra seat with snow shoveled out of the stadium's aisles as a show of support for his controversial anti-wuss stances.

Join the conversation about this story »

See Also:


Source: http://feedproxy.google.com/~r/businessinsider/~3/DPX6-S2mxkM/gov-ed-rendell-gets-special-non-wuss-seat-at-the-eagles-game-2010-12

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Tuesday, December 28, 2010

Boom TV: Pause

Boom TV: Pause

Advertising Agency / Production Company: Newmoment, Macedonia
Creative Director: Dusan Drakalski
Art Director: Nikola Vojnov
Client Service director: Filip Dimitrov
D.O.P.: Slobodan Trninic Trn
Director: Dusan Drakalski
Producers: Filip DImitrov, Cuchkov brothers

Learn how to do great ads like this on Creative Pro.

Source: http://adsoftheworld.com/media/tv/boom_tv_pause

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Kalakar Studio: Boat House

Kalakar Studio: Boat House

Crash course in fine arts. Call 28113624.

Advertising Agency: TCC Group, India
Creative Director: Arvind Ramalingam
Creative Supervisor: Vijay Vaidyanathan
Senior Art Directors: K.A.Shanmugavel, Krishnamurthy
Art Directors: S. Murali, Saravana Kumar, V.Vasan
Copywriter: Kenny Winston
Illustrator: Murali
Account Supervisor: V.S.Mohan
Account Executive: Savvy Durham

Learn how to do great ads like this on Creative Pro.

Source: http://adsoftheworld.com/media/print/kalakar_studio_boat_house

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Book of Tens: Advertising Icons of the Past Decade


NEW YORK (AdAge.com) -- Icons and made-up characters have long been counted on to sell brands so it's no surprise the first decade of the new millennium ushered in its own crop of memorable mascots. Here, Ad Age staff brainstormed what we deem to be the 10 best icons of the past decade. We're sure you'll disagree -- in fact, we hope you let us know in the comments what you loved, hated and what we missed. Let the debate begin.


Source: http://feedproxy.google.com/~r/adage/homepage/~3/O_Mfi0kJYag/article.php

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Four Steps to Make Ads More Effective

How to test and measure marketing results to save time and money.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/jRlIvhUmTqE/217794

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