Monday, March 14, 2011

How the Insurance Industry Got Into a $4 Billion Ad Brawl

Car insurance -- a $161 billion industry obsessed with risk protection -- is anything but conservative when it comes to marketing these days. The top players are doling out the dollars once reserved for categories like beer and travel, pouring impressively lavish budgets into funding splashy campaigns, partnerships with celebrities and rock bands, Facebook pages and Twitter feeds.


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