Saturday, March 12, 2011

BMW Puts Its Logo On The Back of Eyelids



Putting the phenomenon of closed-eye visualizations to profitable use, the Dutch ad team for BMW flashed the car maker's logo in a darkened movie theater and then asked the audience to close their eyes to discover a bright BMW-shaped spot -- also known as retinal noise -- on the back of their eyelids.  Note that "CEV noise will not disappear if observed continuously over a period of time".
-- via Denver Egotist

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/B2gzlW5jQ8c/bmw-puts-its-logo-on-back-of-eyelids.html

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