Tuesday, March 22, 2011

How Brands Must Adapt to the 'New Majority Marketplace'

This isn't a story about why brands should invest more in ethnically targeted research and marketing. The drama we're watching unfold is a much more complex one: There is a race to evolve the multicultural-marketing paradigm, and the prize is the lucrative and growing multicultural consumer marketplace.

Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/qqO0WB2-Bms/article.php

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