Thursday, February 17, 2011

Why the NBA Didn't Block Kobe Bryant's Gun-Toting 'Call of Duty' Ad


Lakers star Kobe Bryant upset some people last year when he appeared in a violent "Call of Duty" commercial last year, but the NBA decided not to intervene, commissioner David Stern explained. "There's a lot we do that can be viewed as intrusive to protect our brand," he said. This was a chance not to intrude.


Source: http://feedproxy.google.com/~r/adage/homepage/~3/AMUhBwA2JFk/article.php

recruitment advertising advertising techniques advertising age small business marketing

No comments:

Post a Comment