Source: http://www.ibelieveinadv.com/2011/02/kraft-the-secrets-of-coffee-mailing/
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Tuesday, February 22, 2011
Kraft: The Secrets of Coffee Mailing
Coffee reveals coffee secrets The coffee calendar was a VIP mailing of the Kraft Foods Europe Coffee Category for internal and external stakeholders. The main goal was to surprise category experts and involve them. A strange Mailing: a white box with a seemingly blank calendar. The content becomes visible only after coffee powder is spread [...]
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