Standard Chartered Bank: My Majlis Social media game

The Challenge: Standard Chartered Bank wanted to promote their credit card benefits during the month of Ramadan. The Opportunity: Rather than feeding people the same old clich�s, we cut through the clutter of Ramadan advertising by tapping into the social aspect of the season. We chose to engage ? not advertise. The Idea: My Majlis [...]

Source: http://www.ibelieveinadv.com/2011/02/standard-chartered-bank-my-majlis-social-media-game/

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