Around this time of the year, Hollywood studios are breaking ads that are targeted to the very narrow audience of industry voters -- those indulgent "For Your Consideration" cammpaigns. But we're also about to see studios shell out somewhere in the neighborhood of $3 million for a 30-second Super Bowl spot in the hopes of reaching as many people as possible for upcoming tentpoles. That's a lot of money being spent -- and it could be spent better.
Source: http://feedproxy.google.com/~r/adage/homepage/~3/5GbzFDkfX-w/article.php
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