Monday, January 31, 2011

Webmasters Share Impressions Of CAPTCHA Ad Programs

Two comments under All Things Digital's write-up about Solve Media left two months after article went live in September:

JDavis:
"I tried this service out and they have *horrible* payout. Around 10 to 20 cents CPM. Except the CPM they refer to is not the amount of captchas served but the amount of captchas solved.
So basically, if you annoy the crap out of 1000 of your visitors with these things, they'll give you, the webmaster, 15 cents on average.
Thats freaking horrible. Normal ad banners have CPMs near that and they dont require visitors to watch a video and type in text."

Michael S:
I am currently using it and experience the same *horrible* payout. When I questioned it I was told that the people typing in the responses where from outside the U.S. and currently they only had advertisers that were targeting U.S. citizens.
Also the payout threshold is a whopping 200 dollars. I am doing the math on what I make and that will take me about three years to reach.
I am still using it with the hopes that things will improve, but looking at my stats over the last thirty days it looks like this.
3,845 Impressions
662 Solved TYPE-INs
$2 Revenue
That's a fair amount of solved Type Ins and so very little in revenue.  And remember that is thirty days of revenue. I make more on two or three adsense clicks. I hope it improves so I am give them a glowing review.

There's also a short but recent thread on a web developer Q&A site with a compilation of thoughts on usability and revenue potential of CAPTCHA ads as well as how they defeat their own purpose by creating an additional incentive for spammers.

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/zRYH6LCUWyo/webmasters-share-impressions-of-captcha.html

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Nando's: Love The Juice

Nando's: Love The Juice

Advertising Agency: MMDI, Toronto, Canada
Director of Marketing: Mark Majewski
Copywriter: Nima Samadi
Additional credits: Rokhsan Emmons
Published: October 2010

Learn how to do great ads like this on Creative Pro.

Source: http://adsoftheworld.com/media/tv/nandos_love_the_juice

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VIDEO: PlayBook Will Work Best As A BlackBerry Add-On (RIMM)

Playbook and Torch

According to a video posted this afternoon by Research In Motion, the first version of the upcoming PlayBook tablet will work best as an add-on to a BlackBerry phone.

The demonstration shows a PlayBook connected to a Torch over a secure Bluetooth connection.

There's some pretty slick synchronization between the devices -- as the user reads, deletes, and flags email messages on the PlayBook, they're updated on the Torch at the same time. The presenter also shows how the PlayBook can connect to other data through a BlackBerry Enterprise Server, like Microsoft Office files and an SAP system.

There's only one problem: who wants to use two devices simultaneously?

The video presenter makes it clear that this is a benefit for corporate IT departments, not end users, saying that "IT can use PlayBook immediately, leveraging the same security as BlackBerry, with no new accounts or data plans to set up."

The thing is, IT has much less influence over purchases of personal devices like smartphones and tablets than it did a couple years ago. iPads are coming into the enterprise through end-users -- often IT staffers or executives. The IT department is then FORCED to support them. What, they're going to tell the CEO no?

Certain organizations with strict security rules and a big RIM investment -- government agencies come to mind -- might be able to force their users to add a PlayBook tablet as their secondary device. But for the mass market who want to use their (mostly) personal devices to do occasional work, this is going to be a hard sell.

Video is below:

Join the conversation about this story »


Source: http://feedproxy.google.com/~r/businessinsider/~3/bp5xk5U7N5U/video-playbook-will-work-best-as-a-blackberry-add-on-2011-1

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Mountain Dew: MD joins MOfilm

“Extreme meets film.” Advertising Agency: Graffiti BBDO, Romania Creative Director: Mihai Gongu Art Director: Cosmin Simionescu Copywriters: Alex Strimbeanu, Eugen Suman Illustrator: Cosmin Simionescu Published: December 2010

Source: http://www.ibelieveinadv.com/2011/01/mountain-dew-md-joins-mofilm/

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Making Email Newsletters More Social

Four tips to create content customers will share on Twitter, Facebook, LinkedIn and other social networks.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/6K-buP6B7Jw/217977

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15 Stories From Fast Company About The Future of Advertising



FastCompany yesterday made a splash with its The Future of Advertising piece. It's not the first time the magazine offers predictions about the ad industry. I've looked through the first 100 issues published between 1995-2005, and found at least 15 stories describing how broken the ad biz is and offering some version of its future; that's at least one story published every year. 

Rethinking Big on Madison Avenue, October 31, 1995 (FastCompany's first issue)
If you look at the level of organizational change in ad agencies compared with the rest of corporate America, it's like one is standing still and the other is running at 100 miles per hour. Agencies have not changed in 50 years.

The Ad Agency to End All Ad Agencies, December 31, 1996
The truth about companies has more energy than any fabricated advertising slogans. Every company has its own truths. It's even more true on the Net, a modern version of the old marketplace. There will still be people bullshitting on it, but the people who are putting honest communication across will succeed.

Branding Is Dead! Long Live Sustainable Identity! March 31, 1998. (That was the issue that introduced Zaltman's metaphor elicitation method and Godin's permission marketing)
The Internet has introduced a whole new group of players into the "influencer" chain that PR people must connect to, and the opinions of these Web pundits present a new challenge for PR to grapple with.

Do You Buy the New Marketing? August 31, 1999
It's new! It's radical! It's digital! And it's designed for you. That's the pitch from a hot new crop of books on marketing. Together, they amount to a cutting-edge curriculum for connecting with customers.

This Virtual Agency Has Big Ideas, October 31 1999 (Basically, an early crowdsourcing model by Host Universal)
As the bathwater cooled, Smith returned to an idea that he'd been mulling over for weeks: Why not build a virtual agency -- a flexible organization that would be dedicated to generating strategic and creative solutions for clients? Instead of running a shop full of employees, why not contract work out to small, ad hoc teams that would offer the best available talent for any given project? Each team would work directly for a client. Its only product would be its ideas.

Change Agency, April 30, 2000
How does a fabulously successful, old-line ad agency reinvent itself for the Digital Age?  Those are the kinds of questions that occupy the staffers at Y&R 2.1, a fledgling agency-within-an-agency at Young & Rubicam. The 30-person shop was established last December with the goal of creating a bug-free version of a traditional agency.

Attention, Please, May 31, 2000
If Billboards are the ultimate symbol of old-economy advertising, then E*billboards are the next frontier of new-economy advertising.

Will Online Ads Ever Click?  February 28, 2001
The problem with Internet advertising isn't that there's too much of it (or, these days, less and less of it), or even that most banner ads make 30-second TV spots look like Oscar material. No, the problem is that Internet advertising just isn't smart enough.

Don't Shout, Listen, July 31, 2001
At Procter & Gamble, branding is almost everything. And in the age of the Web, almost everything is up for grabs. Here's how P&G has turned the Internet into a device for listening to customers -- and for experimenting with its brands.

Advertising, Under Review, March 31, 2002
Never mind the blank TV -- someone unplugged the entire ad business! When it comes to spending -- whether the medium is television, print, or the Internet -- the boom times are over. Clients wonder if agencies understand their problems, and consumers wonder why they should pay attention to what Madison Avenue produces.

More Than a Game, April 30, 2002
How many 2002 Super Bowl spots made you sit up and take notice? When was the last time you saw a banner ad that really clicked with you? Madison Avenue is in a creative slump. That's why marketers are testing alternatives to the 30-second spot and the pop-up ad. Their latest experiment: the "advergame."

Memo to Brands: Surrender, May 31, 2002
Don't kill your television. Just paralyze it. Choke off its influence, smother its authority, and reclaim control over your evenings, Saturday mornings, and bathroom breaks. That is the directive from TiVo central, where technology is rendering the 30-second television ad impotent. Empowered viewers armed with digital video recorders are zapping through Academy Award speeches, opening credits, and thousands of TV commercials -- giggling all the way. And that is only the beginning of the end.

Buzz Without Bucks, August 1, 2003
Smart companies are discovering that you don't need big budgets to deliver a big message. By cleverly cultivating buzz, small businesses with tiny budgets can level the playing field with established giants.

It's a Blog World After All, April 1, 2004
Despite those worries, no new medium can go for long without being turned into a marketing channel. Got a message to get out or a product to promote? The blog world is populated by folks who thrive on racing to be first to post news and getting others to link to, or "blogroll," them. They're naturally the opinionated, hyperconnected influencers marketers crave.

Commercial Success, January 1, 2005:
"The creative departments at ad agencies still see TV as the sexy medium," says Montague, who's now chief creative officer of J. Walter Thompson, "but their days are numbered. These people will either get religion or get left behind."  That might sound a bit hyperbolic, but consider this: In the late 1950s and early 1960s, even after broadcast TV had come to more than half of U.S. households, the reputable creative directors refused to make TV commercials, which weren't very good yet and still weren't admired or respected as an art form. Eventually, they got religion -- or got left behind.

Your Blog Here!  April 1, 2005
Yay! FastCompany names AdLab one of its favorite ad blogs because of its ad-futuristic bent.

Is Mad. Ave. Ready to Go Naked? October 1, 2005
After years of mass denial--of declining advertising effectiveness, of disruptive technologies such as the Internet and TiVo changing long-entrenched consumer behavior--the ad industry is finally beginning to acknowledge its baldness.

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/E_tVKoQKbFM/15-stories-from-fast-company-about.html

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Marketing with YouTube -- Three Strategies to Consider

Marketing with YouTube has emerged as a viable path for success. However, not all achieve this. Find out the three strategies you must do to achieve success

Source: http://www.suite101.com/content/marketing-with-youtube--3-strategies-to-consider-a334905

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Sunday, January 30, 2011

BMW Puts Its Logo On The Back of Eyelids



Putting the phenomenon of closed-eye visualizations to profitable use, the Dutch ad team for BMW flashed the car maker's logo in a darkened movie theater and then asked the audience to close their eyes to discover a bright BMW-shaped spot -- also known as retinal noise -- on the back of their eyelids.  Note that "CEV noise will not disappear if observed continuously over a period of time".
-- via Denver Egotist

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/B2gzlW5jQ8c/bmw-puts-its-logo-on-back-of-eyelids.html

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Powder Mountain Resort: Countries

Powder Mountain Resort: Countries

Various Countries / Powder Mountain
*Size comparison based purely on guestimations, but you get the idea. We're hugenormous.
Powder Mountain. As big as it gets.
www.powdermountain.com

Advertising Agency: Super Top Secret, USA

Learn how to do great ads like this on Creative Pro.

Source: http://adsoftheworld.com/media/print/powder_mountain_resort_countries

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FIT-Delivery & Shipping: Desired Deadline Annual Calendar & Mailing

Challenge: Creation of an annual calendar for our client FIT. ?FIT-Delivery & Shipping? is synonymous for its reliable service and on-schedule delivery to desired deadlines. Solution: We build our approach on the basis of this promise and show how FIT-Service is reliable on 365 days of a year: by means of a calendar that is [...]

Source: http://www.ibelieveinadv.com/2011/01/fit-delivery-shipping-desired-deadline-annual-calendar-mailing/

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Saturday, January 29, 2011

Why Advertise Online? Value of Online Video Advertising

Online video advertising is rising in popularity owing to its highly targeted nature, interactiveness and cross-promotion to other advertising platforms.

Source: http://www.suite101.com/content/why-advertise-online-value-of-online-video-advertising-a336964

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Webmasters Share Impressions Of CAPTCHA Ad Programs

Two comments under All Things Digital's write-up about Solve Media left two months after article went live in September:

JDavis:
"I tried this service out and they have *horrible* payout. Around 10 to 20 cents CPM. Except the CPM they refer to is not the amount of captchas served but the amount of captchas solved.
So basically, if you annoy the crap out of 1000 of your visitors with these things, they'll give you, the webmaster, 15 cents on average.
Thats freaking horrible. Normal ad banners have CPMs near that and they dont require visitors to watch a video and type in text."

Michael S:
I am currently using it and experience the same *horrible* payout. When I questioned it I was told that the people typing in the responses where from outside the U.S. and currently they only had advertisers that were targeting U.S. citizens.
Also the payout threshold is a whopping 200 dollars. I am doing the math on what I make and that will take me about three years to reach.
I am still using it with the hopes that things will improve, but looking at my stats over the last thirty days it looks like this.
3,845 Impressions
662 Solved TYPE-INs
$2 Revenue
That's a fair amount of solved Type Ins and so very little in revenue.  And remember that is thirty days of revenue. I make more on two or three adsense clicks. I hope it improves so I am give them a glowing review.

There's also a short but recent thread on a web developer Q&A site with a compilation of thoughts on usability and revenue potential of CAPTCHA ads as well as how they defeat their own purpose by creating an additional incentive for spammers.

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/zRYH6LCUWyo/webmasters-share-impressions-of-captcha.html

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Tomorrow's Small-Business Tech Tools

Here's a look at three new gadgets that could raise your company's game.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/ag2oDHNMjF0/217975

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Danerolles: Mega Croissant

This huge croissant is a rolled up billboard poster for Danerolles, the ready-to-bake puff pastry for making your own fresh croissants. Advertising Agency: Y&R Not Just Film, Amsterdam, The Netherlands Art Director: Nick Plomp Copywriter: Andrew Maaldrink Published: December 2010

Source: http://www.ibelieveinadv.com/2011/01/danerolles-mega-croissant/

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Smarter Conversations



I get a fair number of PR emails every day, but this one is strange. It came last Friday from Lois Whitman, whose name will be familiar to Techcrunch readers. The email makes it known that Hugh Macleod (@gapingvoid) is available for interviews, which makes it look like Hugh has retained services of a PR company. This, in turn, is puzzling: why would someone who is followed and read by just about every ad blogger hire a PR firm to send the same ad bloggers an email blast? (I noticed AdPulp got the same email.) Or maybe I am completely misunderstanding this message and it's simply Lois promoting her PR practice, and Hugh has nothing to do with it. I emailed both Hugh and Lois last Friday, but haven't heard back yet.

Speaking of "smarter conversations":  if advertising is the cost of being boring, what's, then, an email PR blast?

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/vdzuP5hduI8/smarter-conversations.html

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